IT and Marketing: On the Edge of Something New: Focus on CRM, Executive Management, IT Management, Marketing

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IT and Marketing: On the Edge of Something New
sponsored by CIO Decisions

Posted:	18 Oct 2005
Published:	01 Oct 2005
Format:	HTML
Length:	3 Page(s)
Type:	Journal Article
Language:	English

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ABSTRACT: The data collected regarding the executives with whom CIOs spend their time and their own assessment of relationship quality unambiguously demonstrate that IT and marketing execs are strangers to one another. In fact, most CIOs would rather talk to HR than to their marketing people (that's how sadly dysfunctional the relationship is). Historically, IT has been internally focused, operating along a set of structured rules that are established at the beginning of a development project. By contrast, marketing faces outward, toward the customer, and its practitioners are happiest when they can develop and refine rules on the fly.

AUTHOR: Thornton A. May Executive Education Programs, Haas School of Business, University of California Thornton designs and delivers the future-focused IT curriculum for the executive programs at the Anderson School of Management at UCLA and the Haas School of Business.

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CRM | Executive Management | IT Management | Marketing

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