Secure the Trust of Your Brand: Focus on Customer Data Management, Customer Privacy, Information Security, Market Trends, Security Industry, Security Management, Security Standards, Security Threats, Surveys

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Secure the Trust of Your Brand
sponsored by CMO Council

Posted:	19 Sep 2006
Published:	01 Sep 2006
Format:	PDF
Length:	27 Page(s)
Type:	White Paper
Language:	English

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ABSTRACT: Secure the Trust of Your Brand, a new CMO Council study, chronicles increasing information security concerns among customers, corporate executives, marketers and the media. However, this comprehensive report finds that companies are too slow in adopting best practices for crisis containment of security breaches and the advancement of brand trust.

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Customer Data Management | Customer Privacy | Information Security | Market Trends | Security Industry | Security Management | Security Standards | Security Threats | Surveys

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