A housekeeping services provider called MasterCorp morphs into an information technology company with a homegrown workforce management application.

Chief Operating Officer David Goff learned his lesson when he missed a monthly IT steering committee meeting earlier this year: His peers kicked his technology project concerning quality control to the back of the line. Now Goff is repentant. "I'll try to make all meetings," he says.

Goff's words draw chuckles from other executives, including CIO Jonathan Loveday. "I don't think he'll ever forget it or let us forget it," he says.

Joking aside, this steering committee takes its charge seriously, which underscores the importance of technology's role at Crossville, Tenn.-based MasterCorp Inc., a provider of housekeeping services for time-share resorts.