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| Posted: |
20 Jul 2007 |
| Premiered: |
20 Jul 2007, 09:00 EDT (13:00 GMT) |
| Format: |
Audio
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| Type: |
Podcast |
| Language: |
English |
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ABSTRACT:
Organizations that employ a search engine on their business Website may be sitting on rich data that is inexpensive to acquire and easy to analyze.
By analyzing search logs, organizations can determine what their users seek and how their search and site can be tuned to provide users with what they want. Organizations that are not analyzing their search logs are essentially not listening to the needs of their customers. Listen to this Podcast to learn how your organization can leverage search query data in order to improve and develop:
- User research
- Interface design, search entry interface and search results
- Navigation design
- Metadata development
- Content development
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SPEAKER:
Timothy Hickernell
Associate Senior Research Analyst, Info-Tech Research Group
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BROWSE RELATED RESOURCES:
Data Auditing | Data Collection | Data Integration | Data Management Software | Data Migration | Search Engine Marketing | Search Engines |
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View All Resources
sponsored by Endeca Technologies Inc. |
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