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Mass Customization - Today's Strategy, Future's Necessity
sponsored by Wipro Technologies
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Posted:
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29 Oct 2007
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Published:
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01 Oct 2007
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Format:
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PDF
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Length:
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16
Page(s)
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Type:
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White Paper
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Language:
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English
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ABSTRACT:
With consumer interests constantly changing and industry competition increasing, mass production systems often do not align an organization with its customers. Adopting mass customization is increasing as a method for coping with these changes. However, in order to adopt mass customization, business functions must change. Read this paper to learn about the phases of mass customization, its challenges and the cost drivers that are associated with this concept.
Customization shifts manufacturing processes from a product to a customer centric approach. The business drivers for adoption are geared towards technology, supply chain transformation and organizational restructuring. This paper explores industry migrations to mass customization and the realized benefits, including:
- Technological advancement
- Flexible manufacturing system adoptions
- Flexible culture and empowered employees
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Authors
Amit Bhatia
Domain Consultant
,
Wipro Technologies
Amit Bhatia is a Domain Consultant with Apparel & Footwear Practice as a part of Retail, CPG and Distribution vertical of Wipro Technologies. He has several years of work experience across the value chain in apparel & textile industry. His strength lies in deep understanding of the complete value chain starting from conceptualization of the product till involvement of end customer. He holds dual post graduation in Business Administration and Garment Manufacturing & Technology.
Rahul G. Asai
Functional Consultant
,
Wipro Technologies
Rahul G Asai is a Functional Consultant with Footwear & Apparel Practice of Retail vertical in Wipro Technologies. He has worked in textile industry and has 8 publications in his account. He holds a Masters Degree in Business Administration and Bachelors Degree in Textile Engineering.
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BROWSE RELATED
RESOURCES
Business Process Automation | Business Process Automation Software | Customer Service | Customer Service Best Practices | Manufacturing | Manufacturing Systems
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View All Resources
sponsored by Wipro Technologies
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