Data management expert Evan Levy, partner and co-founder of Baseline Consulting, says that contrary to popular belief, data quality is not about data perfection -- it's about making the data good enough to support the business' actions. But for many organizations, this is easier said than done. In fact, getting started is usually the hardest part.

In this expert Podcast, Levy offers up some fundamental advice for beginners - from understanding the business drivers for data quality to sizing up the various data quality tools that are available.

Download this expert Podcast with Evan Levy to get insightful answers to questions like:

• How dangerous is dirty data?
• What is the difference between data quality management and data governance?
• How should companies get started with their data quality program?
• What role does data quality have in significant data integration projects like MDM, CDI or PIM?
• What data quality technology options do companies have? Can you define the categories of data quality tools that exist (data profiling, data cleansing etc.)?
• Who within an organization should really be driving data quality programs?