The Case for Customer Relationship Management (CRM) on IBM System i, iSeries or AS/400: Focus on CRM, CRM Best Practices, CRM Software, Customer Data Integration, Customer Satisfaction, Data Quality, Reliability, Sales, Total Cost of Ownership

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The Case for Customer Relationship Management (CRM) on IBM System i, iSeries or AS/400
sponsored by Touchtone Corporation

Posted:	01 May 2008
Published:	01 May 2008
Format:	PDF
Length:	8 Page(s)
Type:	White Paper
Language:	English

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ABSTRACT:

IBM i and its predecessor systems have always been touchstones for system reliability, availability, serviceability and low total cost of ownership. That's probably why organizations are using it to run their other business applications. It's also one of the reasons why you should use IBM i as your CRM platform.

In addition, much of the value of a CRM comes from integrating it with your back-end systems. That integration is much easier and less expensive when your CRM and back-end systems share an operating platform. And sharing a platform is also the best way to make the ultimate goal of integration--seamless, real-time data sharing--practical.

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BROWSE RELATED RESOURCES:

CRM | CRM Best Practices | CRM Software | Customer Data Integration | Customer Satisfaction | Data Quality | Reliability | Sales | Total Cost of Ownership

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