Health care costs continue to rise--and that's raising the stakes for the choices and decisions employees make about their health care and coverage. Wellness programs can play a vital role in lowering costs, improving the employee's health, reducing risks, and increasing productivity. However, their effectiveness only shows a material impact once you achieve a broad-based adoption. Timely incentives delivered promptly at teachable moments--all underpinned by efficient automation and reporting--can translate into greater participation and greater value to the organization.