Wipro had been taking steps since 2006 in the larger context of climate change. Some of them were in the only measures of their kind in India. The company had articulated a goal of becoming carbon neutral by 2014. It had set up a governance council, called EcoEye, comprising seven senior managers, three of whom were reporting directly to the company's chairman in their functional roles. The council had endorsed 120 projects aimed at carbon neutrality. Wipro had also diversified into manufacturing and marketing computer hardware it called Greenware.

The company had identified Green IT as one of its ongoing innovation themes which were meant to unearth opportunities for getting into businesses and product lines that will make a big difference to its customers.