CAN-SPAM Act of 2003 Case Studies, Webcasts and IT White Papers

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CAN-SPAM Act of 2003
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	BlueHornet Whitepaper - Best Practices for Transactional Email Messages sponsored by BlueHornet Networks, Inc. WHITE PAPER - Email Service Providers (ESPs) have improved their transactional email messaging capabilities to allow for more effective personalization, better brand exposure, and performance tracking. This paper explores the best practices for transactional email. Posted: August 19, 2008 \| Published: August 19, 2008 Topics: Best Practices \| CAN-SPAM Act of 2003 \| Content Management \| Customer Service \| Email \| Federal Trade Commission \| Instant Messaging \| Reporting Software \| Security \| Testing

	That Was Then This Is Now: The New Rules of Email Marketing sponsored by Silverpop Systems Inc. WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. Posted: August 8, 2008 \| Published: January 1, 2004 Topics: Branding \| Campaign Management \| CAN-SPAM Act of 2003 \| CRM \| Customer Loyalty \| Email \| Email Marketing \| Permission Marketing \| Spam

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