WHITE PAPER - This whitepapr explains how real customer insight is possible with a category of software known as Master Data Management [MDM].
Posted: October 13, 2008 | Published: October 13, 2008


Topics:  CRM | Customer Data Management | Customer Service | ERP | Marketing | Master Data Management | Sales | Sales and Marketing Software

WHITE PAPER - This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: October 2, 2008 | Published: October 2, 2008


Topics:  Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Sales Information Systems | Sales Representatives

WHITE PAPER - Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.
Posted: July 1, 2008 | Published: July 1, 2008


Topics:  Customer Service | Customer Service Best Practices | Customer Support Software | Market Research | Sales | Sales and Marketing Software

WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008


Topics:  Content Management | Content Management Software | CRM | Customer Satisfaction | Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Software as a Service | Workflow Software

WHITE PAPER - This paper will describe core processes which are critical to fully leverage an MFS application.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  CPFR | Financial Management | Financial Systems | Marketing | ROI | Sales and Marketing Software | Sarbanes-Oxley Compliance | Vendor Selection

WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: June 20, 2008 | Published: October 1, 2007


Topics:  Campaign Management | CRM | CRM Software | ERP | ERP Software | Financial Management | Sales | Sales and Marketing Software

WHITE PAPER - Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: June 20, 2008 | Published: November 1, 2007


Topics:  CRM | CRM Software | Enterprise Resource Management | Financial Management | Marketing | Productivity | ROI | Sales | Sales and Marketing Software

WHITE PAPER - This paper explores factors that impact a company':s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
Posted: June 9, 2008 | Published: February 1, 2007


Topics:  CRM | Customer Data Management Software | Lead Generation | Sales and Marketing Software | Sales Channels | Sales Contact Management Software | Sales Information Systems

WHITE PAPER - Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: March 19, 2008 | Published: March 19, 2008


Topics:  Branding | CRM | CRM Best Practices | CRM Software | Customer Service | Customer Service Best Practices | Customer Support Software | Customers | Lead Generation | Marketing Information Systems | Product Management | Relationship Marketing | ROI | Sales | Sales and Marketing Software

WHITE PAPER - Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: March 2, 2007 | Published: July 1, 2006


Topics:  CRM | CRM Best Practices | CRM Software | Customer Service | Lead Generation | Routing | Sales and Marketing Software | Sales Channels | Sales Force Automation | TCO